The Creative Power of The Digital Twin

The Challenge

Gillette Stadium is home to the legendary New England Patriots and New England Revolution. But the iconic Gillette Stadium and neighboring 1.3 million square foot shopping, dining and entertainment destination, Patriot Place, hosts much more than professional football and soccer games. Each year, the venue welcomes hundreds of other major events, including concerts, corporate events and more. 

The Kraft Group understands that managing the data they receive, create and use throughout the lifecycle of their facilities is critical to meeting the diverse demands of such a versatile venue. 

Like many other venues, the challenge is to make the data more actionable and manage a massive amount of evolving data. Previously, when internal and external stakeholders needed critical data for events at Gillette Stadium, personnel at The Kraft Group would spend considerable time searching for, verifying and sharing data that was stored in numerous places. 

The Project Goal 

Beginning in 2024, The Kraft Group partnered with Symetri (Formerly Team D3) to create a Digital Twin of Gillette Stadium and Patriot Place. As part of the goals for the digital twin, The Kraft Group prioritized being able to efficiently find, use and share data that is accurate, current and complete.  

The Solution

Building accurate, enduring, and dynamic digital twins requires an effective data management strategy. Central to this data management strategy is having a connected data environment to house much of the BIM, CAD, documentation, imagery, and the numerous other data types that are essential for building digital twins and, of course, effective event planning & execution. Symetri (Formerly Team D3) worked with The Kraft Group to leverage the Autodesk Construction Cloud (ACC), where The Kraft Group staff can quickly find and share their data to multiple sources including Esri’s ArcGIS Online platform.

The Outcome

The most impactful savings from the Gillette Stadium digital twin and a connected data environment is The Kraft Group staff’s most precious asset, “TIME.”  These savings can now be measured in days, not just hours, for some stakeholders at The Kraft Group. 

The Conclusion

By implementing the Autodesk Construction Cloud as a core element of The Kraft Groups digital twin, data management has been significantly improved.   

What is a digital twin? A digital twin is a virtual representation of a physical object, system, or environment. With up-to-date data bundled in one place, a digital twin evolves with the flow of information from sensors, building information models, IoT objects, and more.